The Asia-Pacific poultry market is set for steady expansion over the next decade, with total market volume projected to reach 61 million tons and market value expected to climb to $137.7 billion by 2035, according to a newly published report by IndexBox.
In 2024, the regional poultry market was valued at $108 billion, with consumption volumes standing at 52 million tons. This marked a slight decline of 1.3% after eleven consecutive years of growth, largely attributed to reduced consumption in China. Despite this temporary slowdown, long-term demand fundamentals remain strong across the region.
China Continues to Dominate the Poultry Landscape
China remains the undisputed leader in the Asia-Pacific poultry sector, accounting for nearly 50% of both production and consumption, with 25 million tons consumed in 2024 alone. This is five times higher than India, the region’s second-largest consumer, followed by Indonesia.
In value terms, China’s poultry market stood at $53.6 billion, significantly ahead of India ($9.8 billion) and Indonesia. The dominance of China continues to shape regional supply chains, pricing trends, and trade flows.
Chicken Meat Drives Consumption
Chicken meat remains the backbone of the Asia-Pacific poultry industry, representing 78% of total consumption and 77% of production. In 2024, chicken meat consumption reached 41 million tons, reinforcing its position as the most affordable and preferred protein source across the region.
Duck and goose meat followed with 11 million tons, while turkey meat continued to decline in popularity, reflecting changing dietary preferences.
Trade Dynamics: Net Imports Continue
The Asia-Pacific region remains a net importer of poultry, importing 3.8 million tons in 2024 despite a year-on-year decline of 6.9%. China, Japan, and the Philippines led poultry imports, with the Philippines recording the fastest import growth over the past decade.
On the export front, Thailand and China emerged as the region’s leading exporters, together accounting for nearly 80% of export volumes. Thailand, in particular, dominated export value due to its focus on high-quality and processed chicken meat.
Market Outlook: Slower but Steady Growth Ahead
Looking ahead, the poultry market is expected to grow at a moderated CAGR of 1.4% in volume and 2.2% in value from 2024 to 2035. Rising population, increasing urbanisation, and the affordability of poultry compared to red meat will continue to support demand, even as growth rates stabilise.