When Aditya Gupta returned to Bhopal in his early twenties with a computer science degree in hand, few could have guessed that his future would not be in coding but in chickens. Instead of following the well-trodden path of Indian engineers, Aditya chose to join his family’s agricultural business—and carved a unique niche for himself in poultry. But not in chicken meat. He went for eggs.
His journey began with a six-month internship at RS Agro, a poultry farm near Bhopal, where he trained under his soon-to-be mentor. For years, his life was a disciplined grind—reaching the farm at 4 a.m., leaving only at 9 p.m. Things seemed steady until 2018, when a cancer diagnosis changed everything. The brush with mortality made him rethink nutrition, both for humans and poultry, and pushed him toward a long-ignored ambition: making poultry feed healthier.
“Whenever a bird died at the farm, we conducted a post-mortem. Again and again, we found commercial feed and overuse of antibiotics at the root of problems,” recalls Aditya. That’s when he turned to ayurveda, studying how herbs could replace harmful additives.
Three years of research later, Aditya applied for his first patent. After a long wait, it was granted by the Indian Patents Office. Since then, he has filed five more patents in India and three in the United States for a herbal poultry feed formula. The result? Eggs that are low in cholesterol and fat, rich in omega 5 and omega 7 fatty acids, and even hypoallergenic. Human trials have shown that these eggs do not trigger allergic reactions like conventional ones.
“Eggs from birds raised on herbal feed are loaded with proteins, minerals, vitamins, flavonoids—and they enhance immunity,” he says. His feed uses 200–250 herbs, making each egg a powerhouse of nutrition.
During his health struggles, Aditya’s wife, Disha, stepped up to handle the business side. With her flair for marketing and distribution, the couple kept the venture alive. When COVID-19 lockdowns brought the city to a standstill, demand for their immunity-boosting eggs shot up in hospitals. With no staff available, the two of them personally drove across Bhopal to supply their produce.
Now, the entrepreneur has bigger ambitions. “Every herb in our feed has medicinal properties. While our eggs are already safe for people with allergies, we’re exploring therapeutic benefits too. For instance, omega 7 is known to fight obesity,” Aditya explains.
From battling cancer to pioneering herbal poultry feed, his story shows how adversity can spark innovation. And with his Ayurvedic eggs gaining recognition, this could very well be the beginning of an egg revolution in India.
Download Eggora Poultry App: https://www.eggora.com/download-app